United Kingdom


As singles prepare to hit the dating scene, breakdown provider Britannia Rescue, part of LV= General Insurance, has joined forces with TV personality Denise Van Outen to help rescue Brits from boring dates. The service has been launched as new research reveals people will tolerate an average of 51 minutes of a bad date before making their excuses to leave. For those of us getting bad vibes before a date, we’ll typically cancel 19 hours before it’s due to start while a fifth have left halfway through. Other excuses we give to get out of a date included work deadlines, friends or family showing up unannounced and being stuck in traffic. Of those who have left mid-date, popular tactics to ‘escape’ were friends phoning with a fake emergency, claiming to have a headache, and even saying their pet is ill. Denise, who has teamed up with Britannia Rescue to curate the excuses generated by the hotline, said: “Over the years I’ve certainly been on my fair share of bad dates. We all know there’s nothing worse than when you just don’t click with someone, and desperately want to be rescued! I had a lot of fun coming up with the excuses for this one- and hope the Britannia Rescue service goes a little way to help elevate the pain of bad dates this February".

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